13, sales of Toshiba’s second HD-A2 ($499) and HD-XA2 ($999), which went on sale in late December, have eclipsed the lifetime sales of the company’s first-generation players. It was always our intention to expand our retail distribution.” “We’ve already done over 200 demos at Circuit City, which we started at the end of January. “Circuit City has become a very strong partner,” said Jodi Sally, VP of marketing for Toshiba America Consumer Products Digital A/V group.
The chain has carried BD players since last spring.Ĭircuit City officials declined to discuss their merchandising strategy for HD DVD software now that the chain is also carrying players, but it’s believed the titles, which were previously mixed in with standard DVDs, are getting prominence on par with BD releases. There are new signs, however, that HD DVD shouldn’t be counted out yet.Īmong them: stepped up support for the format from Circuit City, a new Microsoft business-to-business Web site ( aimed at bringing independent program suppliers into the HD DVD fold and retailers’ belief that Toshiba player prices will soon drop, increasing their penetration.Īt the start of the year, Circuit City stores, which traditionally have not carried Toshiba consumer electronics products, began stocking Toshiba’s second-generation set-top HD DVD players. 23 | With Blu-ray Disc title sales overtaking HD DVD movies, BD backers are declaring the high-definition DVD format war over.
Support from retailer, Microsoft could help format against Blu-rayįEB.
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